Back in 2022, we opened New York City’s very first self-portrait studio, FotoLab—a place where capturing a professional-quality photo was as simple as stepping into a private room, pressing a button, and walking away with a stunning image. No photographer needed. The idea was simple yet revolutionary: give people the power to create amazing headshots on their own, with ease and affordability.
Our customers quickly fell in love with the concept. The simplicity, convenience, and quality of the experience led us to expand our reach, and within a year, we proudly opened a second location in Houston. Over time, we celebrated millions of headshots taken and thousands of 5-star reviews from happy customers. This overwhelming positive response affirmed one clear message: people value high-quality photos that don’t break the bank.
In 2023, as we continued to grow, we began noticing a new trend on the horizon—AI Headshot Generators. The idea was really intriguing and aligned perfectly with our mission of democratizing access to professional photos. However, after experimenting with several available AI tools, we encountered a recurring issue: the quality just didn’t measure up. The headshots often appeared pixelated, and some even altered facial features in ways that felt unnatural or downright bizarre. This was not something we were willing to offer to our customers. Just look at the photo of me below versus what my real photo looks like later.
This photo completely changed my facial structure, teeth, and forehead... However, rather than being discouraged, we were still impressed with the potential of the technology. We started following the advancements in AI technology and continuously tested the latest models—from Stable Diffusion and DALL-E to Flux and Midjourney. By late 2024, we finally found an AI model that could deliver headshots with almost 90%+ fidelity from those taken in our physical studios.
That’s when we decided to start focusing on bringing AI technology to FotoLab Studio. With our years of experience in producing high-quality photos and our deep commitment to accessible, affordable photography, we had the perfect foundation to build something differentiated from all the offerings on the market. And so, we developed the FotoLab Studio AI Headshot Generator—the very first of its kind created by a real, physical photo studio. See below for a picture taken at FotoLab Studio vs. one created by FotoLab Studio AI
As photographers ourselves who have worked with thousands of customers, we know the nuances capturing quality photographs and have applied our collective learnings to creating the best AI Headshot generator out there. We know that it's still not "perfect", but we will continue to refine and work with the latest AI image models to keep getting closer to what we can provide you at our physical studios in NYC and Houston.
We invite you to try our AI Headshot Generator and see the results for yourself. Your feedback means the world to us as we continue to push the boundaries of what’s possible in photography. Thank you for being a part of our journey!
Have you tried our AI headshot generator yet? Share your thoughts and let us know what you think!
Warmly,
FotoLab Team